Multifunctional polymer for food packaging in top 5 of bestselling products in Brazil

Picassian® PU-538 is applicable to external inks as well as internal lamination, providing high performance levels for flexible packaging

Modern consumers are always looking for convenience, they value products that make their lives easier. This fact also impacts the food packaging industry. Packaging that is easy to open, easy to use and resealable is considered more convenient and of course it has to look appealing too.  

To meet market demand and to help manufacturers and converters Stahl Polymers have developed a wide range of Picassian® polyurethanes for flexible packaging such as chips bags and stand up pouches. One of these is Picassian® PU-538, the only resin that can be used for external inks as well as internal lamination, providing high performance levels in both applications. The film-forming polyurethane provides chemical resistance like no other product on the market, which makes this product very successful. Launched in August 2017, it is already in Stahl’s top 5 of bestselling products in Brazil.

Fernando Guirau Parra, Business Manager at Stahl Polymers Brazil, explains the success of the polyurethane. “Picassian® PU-538 is suitable for the leading systems in flexographic and gravure printing. Inks show excellent adhesion and lamination properties to various flexible packaging films. By offering a multifunctional product, Stahl Polymers provides a solution for manufacturers and coils. They are looking for higher performance products and vertical usage for this type of chemistry, providing high bond strength.” 

Stahl Polymers is always aiming for the best possible solutions. “Obviously, our main concern is to come up with a solution that's most appropriate for our partners and clients so they can achieve excellence in quality,” he continues. “Furthermore, we strive to develop products that have less impact on the environment, in this particular case by using sugarcane, a crop we grow locally. Also, Picassian® PU-538 is tin-free and TDI-free.”

The new application technology was introduced in Brazil in August 2017. It is already in Stahl’s top 5 of bestselling products in the country and double-digit growth in sales is expected in 2018. Local success is spreading and literally crossing borders with the launch of market promotion in Asia and Europe. 

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